URL shortening services are used by millions of people on daily basis as they a serve very important purposes in areas like social networking and Internet marketing and are extremely useful in Internet conversations on services like twitter when someone want to share a link. With only 140 characters available to deliver the message a normal link can take up most of the space. Besides shrinking URLs some of the services provide features that can be more useful than you may think. If you are not aware of the possibilities keep reading...
What is a URL shortener?
A URL shortener is an online application that allows the user to enter a full URL for any specific web page, click on a button, and automatically shortens a long wordy URL to a short domain name and uses a 5 or 6 character code. When users are clicking on that short links they are redirected to the original URLs just as if they had entered or clicked on that.
Where URL Shorteners are useful?
First, it’s very useful for micro bloggers, such as Twitter users, who like to share URLs in their posts. However, with a 140-character limit on sites like Twitter, it’s often difficult to include a lengthy URL along with an explanation of why you’re sharing it. Second, URL shorteners are useful because they can preserve a link to a specific web page even if the URL to that page changes in the future. Third, some URL shorteners allow you to track the number of clicks your shortened link gets allowing you to analyze the type of traffic you’re generating to your website, blog, etc. from your links on Twitter, Facebook, and so on. This allows you to understand in greater detail where your promotional efforts are having the biggest impact.
This is also certainly true for marketers using social media channels to reach out. shorteners are useful in internet, email and mobile marketing. In email marketing marketing you may have text wrapping on long URLs in text e-mails and also benefit from tracking clicks. On mobile the little space available simply calls for short URLs. In the area of affiliate marketing the short URLs also have turned out to be handy for hiding the affiliate links that for some people affect trust negatively – for a reason.
List of useful URL Shorteners:
*Note: some of them may outdated by time!
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