Curves... I recommend you shoot RAW and edit in Lightroom/Camera Raw to get these tones
Do something like this:

Thank you so much! Can't wait to try.. BTW, I rarely shoot with RAW, but to get this effect, I would love to give a shot.

Based on what I found with some research, i can get the result on PS using Vetpan FilmPRO, but unfortunately until now I haven't found any download link yet.

You definitely must try shooting RAW is RAWESOME!! LOOOL
Yeah!! Vetpan is a really good option!!!
If I find anything will share them here

That photo has a matte overlay to give it a film like quality and though i cant see the full size photo, there's going to be grain going on as well to rough it up a little. Red Leaf Film Solution Actions as well as one from Florabella (Can't remember which one but it also has matte actions) will both achieve this effect. http://www.redleafboutique.com/film-solution-actions/

Btw, RAW in NO way has anything to do with getting this look- the only difference is RAW is an uncompressed image file with the ability to edit details within itself using ACR/PS. JPEGS can also be edited with ACR/PS. (You should be shooting in RAW anyways as jpgs are lossy and will degrade in quality with each save you do on it.

You can also get a similar matte look using curves, but not from the link above as it is an ultra basic description of what it is. Create a curve layer above your image and if you lift the bottom left point (255,255 on the axis i believe) and raise it, say a square or two up, the darks will lighten and haze up. You can also achieve some pretty detailed looks by doing this to the red green and/or blue channels independently. It will always change on every photo but if you know the technique, it's easy. And remember to use a grain layer as well which really adds to the look.